Budget Man!

One of the big risks in any campaign is having an adequate budget. There are lots of details and they can add up. We recently had some samples sent from our potential manufacturer and the shipping from China was $150! Unexpected. But it gives us a sense of how much it will cost to get proofs before the cards go to print. I've identified five categories of expenses:

• Art & Design - that is everything from the art we commission to the labour to to layouts in photoshop. 
• Production - what it costs to have the cards printed.
• Import - what it costs to get the printed cards into our hands.
• Fulfillment - what it costs to get the printed cards into your hands.
• Promotion - incidental expenses getting the word out about the campaign

For our initial print run I based the numbers on 500 each of the base (160 card) deck as well as two (60) card decks to account for the utility decks and the additional encounters we want to create. The breakdown looks like this:

Our real goal is a run of 1000 each of the same three decks (and actually an additional deck but at that point the cost difference is negligible). The breakdown looks like this:

Notice that fulfillment goes up but most everything else comes down. That reflects more individual pledges being fulfilled from our end.

I also did one more workup, that is for just a PDF deck. There is some production costs involved but no import required. That breakdown looks like this:

It isn't easy to see from the chart, but the pdf deck is about 1/3rd of the cost of a deck, which is why we can afford to throw in the pdf decks with every physical deck purchase.

Once we have the numbers hammered out we can get back to the fun stuff.